The best and most effective way to grow your online business is through social media. It’s a great way to drive traffic to your blog or website and in long term gain paying customers and loyal followers. Everyone can use some help when it comes to growing their social media, and if you’re like most people you are totally lost when it comes to Twitter. As a blogger there’s already so many different platforms that you’re struggling to keep up with, so why add another to the mix? But, I’m here to tell you Twitter can be extremely beneficial for your traffic!
I have been using Twitter consistently for my blog for only a few months now, and have seen the benefits! Twitter sends out a big chunk of traffic to my blog, and is a great way to make connections! Whether you’re looking to build long term relationships with brands or meet other bloggers in your niche Twitter can help!
Today’s post is a four-part series with 3 other amazing blogger babes covering all of our favorite social media channels! Be sure to head to their posts after reading mine to get their insight and pro-tips on growing your social media, and helping your online business!
Here are the strategies I have been implementing to help grow my business using Twitter!
Tweet 3-4 times a DAY
This might seem like way too many times, but let me explain why this can be extremely important!
Twitter has always been the social media channel where multiple posts a day is completely acceptable and the norm. So why not take advantage of that? The more you post, the bigger the chance you have to reach more people. The more people you reach equals more followers and equals potential readers! I typically tweet three times a day and do my best to spread them out!
Twuffer is a great way to schedule your tweets, and it’s free!
Sharing is caring
Promoting your own content is key, we can all agree on that. But, you want to make sure you are changing around what you post for your followers.
Sometimes followers will get tired of seeing the same self-promotion every morning. Use that retweet button, and share a favorite bloggers post! Your followers will appreciate being exposed to a new account, and you will most likely create a relationship with the blogger you shared! Win win right?
Try sharing another bloggers post weekly and tag them in it! The more you engage with other accounts like yours, the more chance you have for new followers! The great thing about Twitter is you can see every engagement and action an account does. Everytime another account retweets or replies to you, their followers will see that on their own feed!
Take advantage of your bio
Make sure you are completely filling out your Twitter bio, and wasting no space! Include your email, location and of course, a direct link to your website!
You want your bio to clearly state who you are, and what your brand is about! Think about what you would want a potential new follower to know about you when they’re deciding whether to follow you or not.
You don’t have as many characters compared to other social channels so you will have to get creative! Think about your mission, and what your blog stands for.
Are you a fashion blogger who only shares dupes for a designer or a food blogger that is strictly vegan? Make sure you share what is unique about your brand! You want your bio to show a glimpse at what you blog about so as to entice followers to click that link to your blog!
Follow alike accounts
One thing I have noticed about Twitter is that accounts are way more likely to follow back compared to Instagram.
Take a few minutes once a week to find other accounts like yours, and follow them! I am not telling you to go on a following spree though or do the whole follow to unfollow method. No, find accounts you genuinely like and follow and engage with them! 9/10 times they will follow back.
Post retweetable content
Try to consistently tweet out inspirational quotes or photos that you think will get a lot of retweets. Retweeting is the easiest way to reach new followers.
Keep up with daily hashtags like #motivationmonday or #tbt to stay relevant and gain more exposure.
Numbers aren’t everything
Unlike Instagram, your follower count on Twitter isn’t the most important thing. Twitter makes it easy for your content to be seen by accounts not following you.
If your tweet promoting your blog post is retweeted AND seen then your blog post is still being read even though your follower count may not be growing. You never know, you may gain a loyal reader and even subscriber from that one retweet!
Although you may not grow your twitter follower count rapidly, your blog traffic will be growing!
What are your top tips for gaining followers on Twitter, or do you disregard it altogether? Would love to know your strategies and what has been working for you!