Welcome back to another Tuesday blogging tips post! I have not come up with a series name just yet, so if you have any ideas I would love to hear them in the comment section!
Every Tuesday I will be sharing a blog post giving my tips on one specific blogging question! I pick these questions from tweets, e-mails and messages from all of you! So, if there’s anything you ever want to be covered I would love to hear your opinions!
Promotion is key to gaining traffic, and turning followers into loyal readers. Without ever promoting your content how the heck are people going to know about it, and read it? Promotion is vital to your blog!
Below, I put together a detailed list of where you should be promoting your blog posts EACH TIME you hit publish. Remember, there is no such thing as over promotion in the blogging world (if you are going about it in the right way)!
1. FACEBOOK GROUPS.
I am a big fan of blogging Facebook groups! No matter what niche you are in, there is a group out there waiting for you! There are groups specific to age, category, what they promote, etc. Take a few minutes to search for a few, and join!
Once you’re in these groups, you’re going to want to find the engagement threads – most groups have a weekly or daily thread post! In these threads, the rules usually vary, but engagement is always the mutual goal. Most threads you drop a link, and then are required to leave a comment on the post below yours, or all of the other posts. Again, rules depend!
This will help you gain engagement and exposure! Some people see this as a forced way of engagement, but I disagree. You are helping out fellow bloggers, and giving your posts a chance to gain new readers. In these threads you might end up finding new blogs to read, and follow and in return people will find yours!
If you’re looking to join a group to boost engagement on your Facebook page I run a group with 100+ active members (JOIN)
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2. SOCIAL MEDIA.
Every time I hit publish on a new post I will post it to my Facebook page, personal Facebook account, pin it to my blog board and 3-5 relevant boards, tweet 3x, Instagram story and publish a photo on Instagram promoting it. EVERY SINGLE TIME. Now, granite I might miss an Instagram story here and there but I typically do all of the above marketing.
Your followers are following you because they enjoy your content. Whether it’s the pretty flat lays you constantly post, funny gifs, or a look into your daily life on your Instagram story. Whatever it may be, your followers are also your blog supporters. They follow your social media accounts knowing you’re a blogger and enjoying the type of content you have to offer.
You want (and need) those supporters to know about your new content.
At night before I unplug, and turn off my laptop I make sure to schedule all of the following day’s social media posts. I use Buffer to schedule for Facebook and Twitter, and love BoardBooster for Pinterest. BoardBooster has a looping pin feature, which is so so great! This way, you will always be promoting your blog posts from the past! They have a free 30 day trial, and then after that they have a few payment plans that are the price of one Starbucks latte a month!
3. PINTEREST + GROUP BOARDS.
Above I briefly mentioned Pinterest and grouped it into social media promotion, but I decided it needed its own time to shine and I’ll tell you why. Pinterest is not a social network, but a search tool. Same way you “google” a question about cooking chicken you look to Pinterest for the best tips to an at home gel manicure.
Pinterest has millions of users (150 million monthly according to Forbes) and millions of chances for YOUR content to be exposed to potential readers.
Be sure your blog post has “pinnable” content. Meaning, the correct dimensions, and pretty graphics! If you write a fabulous blog post but include no graphics or a button for someone to share on Pinterest they aren’t going to. Your blog post will be hidden behind pages of other new content and will be forgotten after a few months.
Pinterest is great for keeping older content fresh, and gives it a way to still gain exposure! Just because you publish a post in February doesn’t mean you don’t want people to find it months down the road.
Going into group boards, and why they are key for you Pinterest success.
If you are not familiar, group boards on Pinterest are boards with lots of collaborators. You could be a part of a group board with over 100 other bloggers pinning their content – which is great for you! Finding active group boards is going to skyrocket your traffic.
4. E-MAIL LIST.
Personally, I do not send out an e-mail blast every time I publish a new post. But, I have started implementing monthly re-cap posts to bring light to older content! Figure out a system that works for you, and stick to it!
Your subscribers are your biggest fans, and your most loyal readers! They took the time to enter their e-mail and name, and let you into their inbox – which is sacred in this day and time.
Take advantage of the people allowing you to send them information!
5. LINK TO OLD POSTS.
Go through and find your top performing posts, and link to other relevant blog posts!
See what I did there? There’s an easy way to slip in older content, and newer content throughout all of your posts. Key is to do it in a way that makes sense. I wouldn’t put a link to a post about Christmas gifts throughout this post because readers wouldn’t find that helpful.
Adding in older content to your newest post is a great way to keep readers on your blog! Add in your new content to older posts as well. In addition to promoting your latest content, this will also keep people on your site longer!
If you’re a well-researched blogger you’re familiar with Bloglovin, if not let me fill you in! In short terms Bloglovin is the website to find all of your bloggers under one internet roof.
Once you sign up, Bloglovin is pretty automated. Every time I post on The Blonder Life Bloglovin updates, and posts my newest content to my profile!
You can follow blogs, look through categories, search for topics and more! It’s a great blogging resource, and an easy way to promote your content to others.
PIN FOR LATER!
These are the resources, and tools I am constantly using to promote my newest, and older content! There are so many great ways to boost your traffic, and promote your content! What’s your best promotion strategy?
P.S. If you’d love to hear more about my social media strategies I am now offering blog consultations. You can set up a 1:1 call with me, and we can talk about blogging basics, social media, pitching, etc.
Sign up, or learn more here: 1:1 Blog Consulting